When in a “service business”, much importance must be given to your
clients’ satisfaction and pleasure since this will be the groundwork on
which you build a flourishing and prosperous business.
Start by investigating and obtain the business permit that is necessary
in your area. Most cities and states require a business license which
will be issued by the city and/or the state (or both). Your State may
also require a certification or license for “landscape contractors”.
It is essential that you are well acquainted with
your chosen field as well as have business knowledge – both are
important. Take time to acquire books and study the business of
landscaping. Surf the internet for sites that pertain to landscaping
as well information concerning managing a business. Your knowledge
will be your greatest asset in the business.
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Some landscaping business require special training and
accreditation, others require experience. |
Your business theory, or niche, will describe your
distinctive service that you can provide to your customers may set you
apart from other landscaping businesses. There are many kinds of work
that you can target, such as home clean-up work, commercial landscapes
or interiorscapes, installing water gardens etc.
For a start, targeting residential landscaping is
recommended and you can obtain it through word of mouth
recommendations you obtain from satisfied customers that will refer
you to others, “door to door” promotion, flyers and newspaper , radio,
or television advertising.
Landscapers must have a trailer or a truck for
picking up and delivering landscaping tools and materials such as
plants, rocks, boulders, lumber, etc.
Keep in mind that in any business, clients will pay
you only if and when you solve their problems or meet their needs.
Therefore you must know and clearly outline your potential clients’
needs and wants. You should also get to know your client well, to
better understand what is expected of you.
Many landscaping businesses were unsuccessful
because they failed to pay close attention to the satisfaction of the
client or not performing landscaping tasks well. This does not
necessarily mean that you do work poorly, this simply indicates
understanding and performance should go hand in hand.
Bear in mind, a satisfied customer will be your
greatest salesman. Do make your clients happy and contented with your
work. This way, they will be your clients for life; what’s more, they
will bring their friends and family to you and you will get positive
feed back.
L. Lon Greene
Landscaping is a
business involving your service and such businesses are considered to be
the easiest business to put start and succeed